Digital and Social Media Marketing
Digital Marketing refers to the process of advertising through using digital channels such as search engines, websites, social media, emails, and mobile applications. It is the method by which companies endorse goods, services, and brands by using the above-mentioned media channels. Similarly, social media marketing refers to the process of using social media and social media platforms in particular to advertise the product and services of a company.
Consumers nowadays rely heavily on doing marketing research to look for products. If we take the example of Google marketing insights, we can see that 48% of the consumers find their product by searching online. Similarly, 33% look to brand websites, and the other 26% search from Google mobile applications. This is where the Digital Marketer comes in and fills in the gap by precisely targeting the audience.
Digital and Social Media Marketing Course Key Learning
If you want to be successful using social media marketing or Digital Marketing, then you will love this course. You will learn the principles and strategies that have worked for us and have allowed us to help grow thousands of brands worldwide.
Introduction to Digital and Social Media Marketing
What you will be learning in this course is very detailed, original, and tested. Learn the social media strategies which we implement as Digital Marketers for our clients. This course will give a brief introduction to what social media pages are right for you and what content management options will streamline your posting process.
This course will also help you with laying out the process on how to optimize your paid ad strategy on all social media and digital platforms which will allow you in reaching any kind of target market.
Learning objectives
- Understanding the ins and outs of digital and social media marketing
- Learning Instagram, Facebook, and YouTube marketing.
- Expand your reach using SEO and content marketing.
- Creating high-quality optimized ads on digital and social media platforms.
- Using Google business to help benefit local businesses and help in SEO.
Brief course outline
- Introduction to Digital and Social Media Marketing
- Learning Search Engine Optimization
- Learning Search Engine Marketing
- Learning Social Media Marketing
- Learning Content Marketing and Strategy
- Learning Web Analytics
- Learning Digital Media Planning and Buying
- Learning Email Marketing
- Learning Design Essentials
- Learning Online reputation Management
If you want to learn Digital and Social Media Marketing or want to polish your Digital and Social Media Marketing skills, you can enroll in our Digital and Social Media Marketing training. Enroll now or Contact us for more Details.